Unpalatable food for thought : Let marketing research guide effective public obesity interventions
Journal article
Holden, Stephen S., Zlatevska, Natalina, Parkinson, Joy, Cadario, Romain, Dubelaar, Chris, Lei, Jing, Moore, Elizabeth, Sayarh, Nada, Van Kerckhove, Anneleen and Werle, Carolina. (2021). Unpalatable food for thought : Let marketing research guide effective public obesity interventions. Obesity Reviews. 22(2), p. Article e13141. https://doi.org/10.1111/obr.13141
Authors | Holden, Stephen S., Zlatevska, Natalina, Parkinson, Joy, Cadario, Romain, Dubelaar, Chris, Lei, Jing, Moore, Elizabeth, Sayarh, Nada, Van Kerckhove, Anneleen and Werle, Carolina |
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Abstract | The prevalence of obesity is growing unabatedly despite the considerable efforts directed at the problem. Although abundant research has contributed to our understanding of the multifactorial causes of obesity, there is less attention to research that is relevant for guiding social marketers, public health professionals and policymakers in delivering public health interventions for countering and/or preventing the problem of obesity. This review offers six points for identifying and developing research relevant for guiding community-wide obesity interventions based on the idea that an applied marketing research perspective offers a better model for identifying effective interventions than more theoretical academic research. Specifically, the research guiding public health and social marketing interventions needs to (1) provide information on ultimate outcomes (weight, health and unintended consequences) more than intermediate outcomes (beliefs, attitudes and behaviour), (2) report on observations collected over the longer term, (3) use natural settings (even at a cost of internal validity), (4) endeavour to overcome observer-effects, (5) report effect sizes (rather than statistical significance) and (6) use moderator analyses to capture variation in how a population responds to interventions. |
Keywords | marketing research; meta-analysis; obesity; public health interventions |
Year | 2021 |
Journal | Obesity Reviews |
Journal citation | 22 (2), p. Article e13141 |
Publisher | Wiley-Blackwell Publishing Ltd. |
ISSN | 1467-7881 |
Digital Object Identifier (DOI) | https://doi.org/10.1111/obr.13141 |
PubMed ID | 32902093 |
Scopus EID | 2-s2.0-85090442598 |
Open access | Published as green open access |
Page range | 1-13 |
Author's accepted manuscript | License All rights reserved File Access Level Open |
Publisher's version | License All rights reserved File Access Level Controlled |
Output status | Published |
Publication dates | |
Online | 09 Sep 2020 |
Publication process dates | |
Accepted | 17 Aug 2020 |
Deposited | 19 Oct 2023 |
https://acuresearchbank.acu.edu.au/item/8zw9q/unpalatable-food-for-thought-let-marketing-research-guide-effective-public-obesity-interventions
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File access level: Open |
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