Eco-friendly hotel stay and environmental attitude : A value-attitude-behaviour perspective

Journal article

Sadiq, M., Adil, Mohd. and Paul, Justin. (2022). Eco-friendly hotel stay and environmental attitude : A value-attitude-behaviour perspective. International Journal of Hospitality Management. 100, pp. 1-13. https://doi.org/10.1016/j.ijhm.2021.103094
AuthorsSadiq, M., Adil, Mohd. and Paul, Justin
Abstract

The growing body of literature around eco-friendly hotels indicates an increase in popularity for such hotels. However, the low booking rate in eco-friendly hotel is a major concern for sustainability and profitability. Therefore, the current study addresses the long-lasting attitude-behaviour gap by investigating the role of environmental concern (altruistic values), health concern (egoistic values), environmental attitude, and service quality on increasing the tourists’ eco-friendly behaviour. The model and hypotheses were tested using a two-step approach of structural equation modelling on 450 responses collected from Indian travellers through Amazon Mechanical Turk. The findings suggest that the environmental concern and the health concern are important factors in determining tourists’ eco-friendly behaviour. Additionally, service quality emerged as a key factor in bridging the attitude-behaviour gap in the eco-friendly hotel context. Our findings provide insightful implications for hospitality managers, practitioners and policymakers in devising effective marketing strategies.

KeywordsEco-friendly hotels; Environmental concern; Health concern; Altruistic value; Egoistic value; Service quality
Year01 Jan 2022
JournalInternational Journal of Hospitality Management
Journal citation100, pp. 1-13
PublisherElsevier Ltd. (UK)
ISSN0278-4319
Digital Object Identifier (DOI)https://doi.org/10.1016/j.ijhm.2021.103094
Scopus EID1-s2.0-S0278431921002371
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0278431921002371?via%3Dihub
Open accessPublished as non-open access
Research or scholarlyResearch
Page range1-13
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Print25 Oct 2021
Publication process dates
Accepted14 Oct 2021
Deposited19 May 2024
Additional information

© 2021 Elsevier Ltd. All rights reserved.

Place of publicationUnited Kingdom
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