Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy
Journal article
Rafiq, Farrukh, Adil, Mohd. and Sadiq, M.. (2022). Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy. Sustainability. 14(10), pp. 1-16. https://doi.org/10.3390/su14106155
Authors | Rafiq, Farrukh, Adil, Mohd. and Sadiq, M. |
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Abstract | This study examines the role of environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice on travelers’ towel reuse behavior. Additionally, it tests whether environmental consciousness moderates the effect of environmental knowledge, perceived consumer effectiveness, willingness to sacrifice, and attitude towards towel reuse on actual towel reuse behavior. The proposed research model was tested using Amazon Mechanical Turk data. Using partial least square structural equation modelling, we analyzed the hypotheses. The results demonstrate that environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice have significant influences on travelers’ towel reuse behavior. Additionally, findings about environmental consciousness indicate that high levels of environmental consciousness can help bridge the attitude-behavior gap. To bridge the gap between travelers’ attitude and behavior, managers should develop communication strategies to raise awareness and a sense of responsibility among them. |
Keywords | perceived consumer effectiveness; circular economy; towel reuse; willingness to sacrifice; environmental consciousness; environmental knowledge |
Year | 01 Jan 2022 |
Journal | Sustainability |
Journal citation | 14 (10), pp. 1-16 |
Publisher | MDPI |
ISSN | 2071-1050 |
Digital Object Identifier (DOI) | https://doi.org/10.3390/su14106155 |
Web address (URL) | https://www.mdpi.com/2071-1050/14/10/6155 |
Open access | Open access |
Research or scholarly | Research |
Page range | 1-16 |
Publisher's version | License File Access Level Open |
Output status | Published |
Publication dates | |
Online | 19 May 2022 |
Publication process dates | |
Accepted | 17 May 2022 |
Deposited | 06 Jun 2024 |
Additional information | © 2022 by the authors. Licensee MDPI, Basel, Switzerland. |
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). | |
Place of publication | Switzerland |
https://acuresearchbank.acu.edu.au/item/90997/does-contextual-factor-influence-travelers-towel-reuse-behavior-insights-from-circular-economy
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Publisher's version
OA_Sadiq_2022_Does_contextual_factor_influence_travelers'_towel.pdf | |
License: CC BY 4.0 | |
File access level: Open |
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