Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy

Journal article


Rafiq, Farrukh, Adil, Mohd. and Sadiq, M.. (2022). Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy. Sustainability. 14(10), pp. 1-16. https://doi.org/10.3390/su14106155
AuthorsRafiq, Farrukh, Adil, Mohd. and Sadiq, M.
Abstract

This study examines the role of environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice on travelers’ towel reuse behavior. Additionally, it tests whether environmental consciousness moderates the effect of environmental knowledge, perceived consumer effectiveness, willingness to sacrifice, and attitude towards towel reuse on actual towel reuse behavior. The proposed research model was tested using Amazon Mechanical Turk data. Using partial least square structural equation modelling, we analyzed the hypotheses. The results demonstrate that environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice have significant influences on travelers’ towel reuse behavior. Additionally, findings about environmental consciousness indicate that high levels of environmental consciousness can help bridge the attitude-behavior gap. To bridge the gap between travelers’ attitude and behavior, managers should develop communication strategies to raise awareness and a sense of responsibility among them.

Keywordsperceived consumer effectiveness; circular economy; towel reuse; willingness to sacrifice; environmental consciousness; environmental knowledge
Year01 Jan 2022
JournalSustainability
Journal citation14 (10), pp. 1-16
PublisherMDPI
ISSN2071-1050
Digital Object Identifier (DOI)https://doi.org/10.3390/su14106155
Web address (URL)https://www.mdpi.com/2071-1050/14/10/6155
Open accessOpen access
Research or scholarlyResearch
Page range1-16
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online19 May 2022
Publication process dates
Accepted17 May 2022
Deposited06 Jun 2024
Additional information

© 2022 by the authors. Licensee MDPI, Basel, Switzerland.

This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).

Place of publicationSwitzerland
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