Ecotourism related search for information over the internet : a technology acceptance model perspective

Journal article

Sadiq, M. and Adil, Mohd.. (2021). Ecotourism related search for information over the internet : a technology acceptance model perspective. Journal of Ecotourism. 20(1), pp. 70-88. https://doi.org/10.1080/14724049.2020.1785480
AuthorsSadiq, M. and Adil, Mohd.
Abstract

The current study aims to understand as to how tourists use internet to search for information related to eco-tourism. Besides the mediating role of perceived usefulness, this study also attempts to determine the behavioural intentions and actual usage of tourists by extending the Technology Acceptance Model. A self-administered questionnaire in English was used to collect the data. The findings revealed that perceived ease of use, perceived usefulness, and electronic information quality significantly influence tourists’ intentions to adopt technology which in turn influences their actual usage. The findings shed useful insights for the website/app developers on how they should provide a user-friendly interface along with credible information to influence tourists’ behaviour.

KeywordsEco-tourism; technology acceptance model; structural equation modelling; tourism information; technology
Year01 Jan 2021
JournalJournal of Ecotourism
Journal citation20 (1), pp. 70-88
PublisherRoutledge
ISSN1472-4049
Digital Object Identifier (DOI)https://doi.org/10.1080/14724049.2020.1785480
Web address (URL)https://www.tandfonline.com/doi/full/10.1080/14724049.2020.1785480
Open accessPublished as non-open access
Research or scholarlyResearch
Page range70-88
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online02 Jul 2020
Publication process dates
Accepted13 Jun 2020
Deposited10 Jun 2024
Additional information

© 2020 Informa UK Limited, trading as Taylor & Francis Group.

Place of publicationUnited Kingdom
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