Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective

Journal article


Dhir, Amandeep, Sadiq, M., Talwar, Shalini, Sakashita, Mototaka and Kaur, Puneet. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services. 59, pp. 1-11. https://doi.org/10.1016/j.jretconser.2020.102398
AuthorsDhir, Amandeep, Sadiq, M., Talwar, Shalini, Sakashita, Mototaka and Kaur, Puneet
Abstract

Consumers' increased knowledge and awareness of environmental issues have not translated into a pervasive rise in purchasing green apparel, resulting in a phenomenon known as the ‘attitude-behaviour gap’. The current study seeks to explicate this gap by examining the drivers of green apparel buying behaviour. Towards this end, the study examines the association of environmental knowledge, green trust, and environmental concern with environmental attitude and green apparel buying behaviour. It further investigates the association of labelling desire and labelling satisfaction with this type of buying behaviour as well. In addition, the study uses the theoretical lens of the knowledge-attitude-behaviour model and attitude-behaviour-context theory to anchor its hypotheses. Cross-sectional data from 387 Japanese consumers analysed to test the conceptual model revealed that green trust, environmental attitude, and labelling satisfaction are positively associated with green apparel buying behaviour. Furthermore, green trust, environmental concern, and environmental attitude partially mediate the proposed associations, while age and gender moderate the association between environmental knowledge and environmental concern. The study's empirical insights thus lay the foundation for future research in this area and provide strategically relevant inferences for green apparel marketers and retailers.

KeywordsGreen apparel; Attitude-behaviour gap; Labelling satisfaction; Labelling desire; Environmental knowledge; Structural equation modeling
Year01 Jan 2021
JournalJournal of Retailing and Consumer Services
Journal citation59, pp. 1-11
PublisherElsevier Ltd. (UK)
ISSN0969-6989
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jretconser.2020.102398
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0969698920314065?via%3Dihub
Open accessOpen access
Research or scholarlyResearch
Page range1-11
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online07 Dec 2020
Publication process dates
Accepted03 Nov 2020
Deposited28 Jun 2024
Additional information

© 2020 The Author(s). Published by Elsevier Ltd.

This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).

Place of publicationUnited Kingdom
Permalink -

https://acuresearchbank.acu.edu.au/item/90q49/why-do-retail-consumers-buy-green-apparel-a-knowledge-attitude-behaviour-context-perspective

Download files


Publisher's version
OA_Sadiq_2020_Why_do_retail_consumers_buy_green.pdf
License: CC BY 4.0
File access level: Open

  • 4
    total views
  • 4
    total downloads
  • 3
    views this month
  • 4
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Demystifying tourists’ intention to purchase travel online : the moderating role of technical anxiety and attitude
Dogra, Nikhil, Adil, Mohd., Sadiq, M., Rafiq, Farrukh and Paul, Justin. (2023). Demystifying tourists’ intention to purchase travel online : the moderating role of technical anxiety and attitude. Current Issues in Tourism. 26(13), pp. 2146-2165. https://doi.org/10.1080/13683500.2022.2078688
Ecotourism experience : A systematic review and future research agenda
Iqra, Sana, Chakraborty, Samantak, Adil, Mohd. and Sadiq, M.. (2023). Ecotourism experience : A systematic review and future research agenda. International Journal of Consumer Studies. 47(6), pp. 2131-2156. https://doi.org/10.1111/ijcs.12902
Unraveling customer repurchase intention in OFDL context : An investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil, Adil, Mohd, Sadiq, Mohd, Dash, Ganesh and Paul, Justin. (2023). Unraveling customer repurchase intention in OFDL context : An investigation using a hybrid technique of SEM and fsQCA. Journal of Retailing and Consumer Services. 72, p. Article 103281. https://doi.org/10.1016/j.jretconser.2023.103281
Online service failure : antecedents, moderators and consequences
Adil, Mohd., Sadiq, M., Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Bharti, Kumkum. (2022). Online service failure : antecedents, moderators and consequences. Journal of Service Theory and Practice. 32(6), pp. 797-842. https://doi.org/10.1108/JSTP-01-2022-0019
Predicting Online Travel Purchase Behavior : The Role of Trust and Perceived Risk
Sadiq, M., Dogra, Nikhil, Adil, Mohd. and Bharti, Kumkum. (2022). Predicting Online Travel Purchase Behavior : The Role of Trust and Perceived Risk. Journal of Quality Assurance in Hospitality & Tourism. 23(3), pp. 796-822. https://doi.org/10.1080/1528008X.2021.1913693
Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy
Rafiq, Farrukh, Adil, Mohd. and Sadiq, M.. (2022). Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy. Sustainability. 14(10), pp. 1-16. https://doi.org/10.3390/su14106155
Eco-friendly hotel stay and environmental attitude : A value-attitude-behaviour perspective
Sadiq, M., Adil, Mohd. and Paul, Justin. (2022). Eco-friendly hotel stay and environmental attitude : A value-attitude-behaviour perspective. International Journal of Hospitality Management. 100, pp. 1-13. https://doi.org/10.1016/j.ijhm.2021.103094
Green apparel buying behaviour : A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan
Dhir, Amandeep, Talwar, Shalini, Sadiq, M., Sakashita, Mototaka and Kaur, Puneet. (2021). Green apparel buying behaviour : A Stimulus–Organism–Behaviour–Consequence (SOBC) perspective on sustainability-oriented consumption in Japan. Business Strategy and the Environment. 30(8), pp. 3589-3605. https://doi.org/10.1002/bse.2821
An innovation resistance theory perspective on purchase of eco-friendly cosmetics
Sadiq, M., Adil, Mohd. and Paul, Justin. (2021). An innovation resistance theory perspective on purchase of eco-friendly cosmetics. Journal of Retailing and Consumer Services. 59, pp. 1-12. https://doi.org/10.1016/j.jretconser.2020.102369
Ecotourism related search for information over the internet : a technology acceptance model perspective
Sadiq, M. and Adil, Mohd.. (2021). Ecotourism related search for information over the internet : a technology acceptance model perspective. Journal of Ecotourism. 20(1), pp. 70-88. https://doi.org/10.1080/14724049.2020.1785480
Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
Sadiq, M., Bharti, Kumkum, Adil, Mohd. and Singh, Ramendra. (2021). Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive. Journal of Retailing and Consumer Services. 62, pp. 1-13. https://doi.org/10.1016/j.jretconser.2021.102643
Automated banks' service quality in developing economy : Empirical evidences from India
Sadiq, M., Adil, Mohd. and Khan, Mohammed Naved. (2019). Automated banks' service quality in developing economy : Empirical evidences from India. International Journal of Services and Operations Management. 33(3), pp. 331-350. https://doi.org/10.1504/IJSOM.2019.100971