Predicting Online Travel Purchase Behavior : The Role of Trust and Perceived Risk

Journal article

Sadiq, M., Dogra, Nikhil, Adil, Mohd. and Bharti, Kumkum. (2022). Predicting Online Travel Purchase Behavior : The Role of Trust and Perceived Risk. Journal of Quality Assurance in Hospitality & Tourism. 23(3), pp. 796-822. https://doi.org/10.1080/1528008X.2021.1913693
AuthorsSadiq, M., Dogra, Nikhil, Adil, Mohd. and Bharti, Kumkum
Abstract

Developments in internet and mobile technology during current times have brought about a disruptive change in travel information communication technology (ICT), which in turn has altered the overall business model and consequently tourists’ overall experience. The current study examines travelers’ attitude, intention and behavior toward online travel purchase. It also examines the mediating effect of attitude and moderating effects of subjective norm, perceived risk, and trust. The primary data was collected through an Amazon Mechanical Turk. Findings confirm the role of perceived risk on the attitude-intention gap. Subjective norm positively moderates the link attitude-intention. Besides, trust is also found to be a significant factor which influences attitude, purchase intention, and perceived risk. The findings will be useful for tourism managers and policymakers in designing their offerings, processes and websites that are relevant to the online travel context.

KeywordsOnline travel purchase; OTP; subjective norm; perceived risk; trust; attitude–intention gap
Year01 Jan 2022
JournalJournal of Quality Assurance in Hospitality & Tourism
Journal citation23 (3), pp. 796-822
PublisherRoutledge
ISSN1528-008X
Digital Object Identifier (DOI)https://doi.org/10.1080/1528008X.2021.1913693
Web address (URL)https://www.tandfonline.com/doi/full/10.1080/1528008X.2021.1913693
Open accessPublished as non-open access
Research or scholarlyResearch
Page range796-822
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online05 May 2021
Publication process dates
Deposited28 Jun 2024
Additional information

© 2021 Taylor & Francis Group, LLC

Place of publicationUnited States
Permalink -

https://acuresearchbank.acu.edu.au/item/90q4z/predicting-online-travel-purchase-behavior-the-role-of-trust-and-perceived-risk

Log in to edit

Restricted files

Publisher's version

  • 0
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Demystifying tourists’ intention to purchase travel online : the moderating role of technical anxiety and attitude
Dogra, Nikhil, Adil, Mohd., Sadiq, M., Rafiq, Farrukh and Paul, Justin. (2023). Demystifying tourists’ intention to purchase travel online : the moderating role of technical anxiety and attitude. Current Issues in Tourism. 26(13), pp. 2146-2165. https://doi.org/10.1080/13683500.2022.2078688
Ecotourism experience : A systematic review and future research agenda
Iqra, Sana, Chakraborty, Samantak, Adil, Mohd. and Sadiq, M.. (2023). Ecotourism experience : A systematic review and future research agenda. International Journal of Consumer Studies. 47(6), pp. 2131-2156. https://doi.org/10.1111/ijcs.12902
Unraveling customer repurchase intention in OFDL context : An investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil, Adil, Mohd, Sadiq, Mohd, Dash, Ganesh and Paul, Justin. (2023). Unraveling customer repurchase intention in OFDL context : An investigation using a hybrid technique of SEM and fsQCA. Journal of Retailing and Consumer Services. 72, p. Article 103281. https://doi.org/10.1016/j.jretconser.2023.103281
Online service failure : antecedents, moderators and consequences
Adil, Mohd., Sadiq, M., Jebarajakirthy, Charles, Maseeh, Haroon Iqbal, Sangroya, Deepak and Bharti, Kumkum. (2022). Online service failure : antecedents, moderators and consequences. Journal of Service Theory and Practice. 32(6), pp. 797-842. https://doi.org/10.1108/JSTP-01-2022-0019
Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy
Rafiq, Farrukh, Adil, Mohd. and Sadiq, M.. (2022). Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy. Sustainability. 14(10), pp. 1-16. https://doi.org/10.3390/su14106155
Eco-friendly hotel stay and environmental attitude : A value-attitude-behaviour perspective
Sadiq, M., Adil, Mohd. and Paul, Justin. (2022). Eco-friendly hotel stay and environmental attitude : A value-attitude-behaviour perspective. International Journal of Hospitality Management. 100, pp. 1-13. https://doi.org/10.1016/j.ijhm.2021.103094
Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
Dhir, Amandeep, Sadiq, M., Talwar, Shalini, Sakashita, Mototaka and Kaur, Puneet. (2021). Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective. Journal of Retailing and Consumer Services. 59, pp. 1-11. https://doi.org/10.1016/j.jretconser.2020.102398
An innovation resistance theory perspective on purchase of eco-friendly cosmetics
Sadiq, M., Adil, Mohd. and Paul, Justin. (2021). An innovation resistance theory perspective on purchase of eco-friendly cosmetics. Journal of Retailing and Consumer Services. 59, pp. 1-12. https://doi.org/10.1016/j.jretconser.2020.102369
Ecotourism related search for information over the internet : a technology acceptance model perspective
Sadiq, M. and Adil, Mohd.. (2021). Ecotourism related search for information over the internet : a technology acceptance model perspective. Journal of Ecotourism. 20(1), pp. 70-88. https://doi.org/10.1080/14724049.2020.1785480
Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
Sadiq, M., Bharti, Kumkum, Adil, Mohd. and Singh, Ramendra. (2021). Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive. Journal of Retailing and Consumer Services. 62, pp. 1-13. https://doi.org/10.1016/j.jretconser.2021.102643
Automated banks' service quality in developing economy : Empirical evidences from India
Sadiq, M., Adil, Mohd. and Khan, Mohammed Naved. (2019). Automated banks' service quality in developing economy : Empirical evidences from India. International Journal of Services and Operations Management. 33(3), pp. 331-350. https://doi.org/10.1504/IJSOM.2019.100971