Dispositional traits and organic food consumption

Journal article

Sadiq, Mohd, Paul, Justin and Bharti, Kumkum. (2020). Dispositional traits and organic food consumption. Journal of Cleaner Production. 266, pp. 1-10. https://doi.org/10.1016/j.jclepro.2020.121961
AuthorsSadiq, Mohd, Paul, Justin and Bharti, Kumkum

The study examines the influence of dispositional traits (consumer optimism and consumer pessimism) upon the adoption of organic food. It also measures the mediation effect of environmental concern between dispositional traits and organic food consumption behaviour. An online survey was conducted through Amazon Mechanical Turk. The result shows that optimistic consumers consume more organic food than pessimistic consumers. The results also indicate that environmental concern has a positive influence on individuals’ consumption behaviour, and so pessimistic consumers may begin consuming organic food after concern for the environment has been induced in them. The key findings of this research reveals that environmental concern is a key predictor of food consumption behaviour, and that it may help in translating consumers’ pessimistic orientation into an optimistic one.

KeywordsConsumer optimism; Consumer pessimism; Environmental concern; Organic food; Consumption behaviour
Year01 Jan 2020
JournalJournal of Cleaner Production
Journal citation266, pp. 1-10
PublisherElsevier Science BV
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jclepro.2020.121961
Web address (URL)https://www.sciencedirect.com/science/article/pii/S0959652620320084?via%3Dihub
Page range1-10
Publisher's version
All rights reserved
File Access Level
Output statusPublished
Publication dates
Online10 May 2020
Publication process dates
Accepted28 Apr 2020
Deposited02 Jul 2024
Additional information

© 2020 Elsevier Ltd. All rights reserved.

Place of publicationNetherlands
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