Trust dynamics in sharing economy services during a crisis : A comparison between Airbnb and Uber

Journal article


Amrollahi, Alireza, Kummer, Tyge, Rajaeian, Mohammad Mehdi and Hadinejad, Arghavan (Hana). (2024). Trust dynamics in sharing economy services during a crisis : A comparison between Airbnb and Uber. International Journal of Tourism Research. 26(4), pp. 1-18. https://doi.org/10.1002/jtr.2676
AuthorsAmrollahi, Alireza, Kummer, Tyge, Rajaeian, Mohammad Mehdi and Hadinejad, Arghavan (Hana)
Abstract

This study investigates trust dynamics in sharing economy services during the COVID-19 crisis, comparing Airbnb and Uber as prominent representatives of accommodation and transportation services in tourism. Guided by two research questions, the study first explores the antecedents and mechanisms of trust creation on these platforms and then examines how the global pandemic affected trust in these services. The findings reveal that structural assurance, privacy protection, and social influence (only for Uber) are key antecedents of trust. Trust, in turn, significantly influences perceived usefulness and the intention to use both platforms. The results also show that perceived risk, heightened by COVID-19 concerns, negatively moderates the relationship between trust and usage intention. Comparing the two platforms, Airbnb exhibited higher levels of structural assurance, perceived usefulness, social influence, and usage intentions than Uber. Theoretically, this study advances knowledge by integrating technology acceptance literature with trust-focused insights from tourism research. Practically, the findings guide sharing economy platforms in enhancing user trust and intention, particularly during crises.

KeywordsAirbnb; crisis; trust; Uber; sharing economy; tourism; COVID-19
Year01 Jan 2024
JournalInternational Journal of Tourism Research
Journal citation26 (4), pp. 1-18
PublisherJohn Wiley & Sons, Inc. (US)
ISSN1522-1970
Digital Object Identifier (DOI)https://doi.org/10.1002/jtr.2676
Web address (URL)https://onlinelibrary.wiley.com/doi/pdf/10.1002/jtr.2676
Open accessOpen access
Research or scholarlyResearch
Page range1-18
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online25 Jul 2024
Publication process dates
Accepted09 Jul 2024
Deposited13 Sep 2024
Additional information

This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

© 2024 The Author(s). International Journal of Tourism Research published by John Wiley & Sons Ltd.

Open access publishing facilitated by Edith Cowan University, as part of the Wiley - Edith Cowan University agreement via the Council of Australian University Librarians.

Place of publicationUnited Kingdom
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https://acuresearchbank.acu.edu.au/item/90y4x/trust-dynamics-in-sharing-economy-services-during-a-crisis-a-comparison-between-airbnb-and-uber

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