Examining the impact of tourists’ hope, knowledge and perceived value on online hotel booking intentions
Journal article
Fazal-e-Hasan, Syed Muhammad, Mortimer, Gary, Ahmadi, Hormoz, Adil, Mohd. and Sadiq, Mohd. (2024). Examining the impact of tourists’ hope, knowledge and perceived value on online hotel booking intentions. Asia Pacific Journal of Tourism Research. 29(6), pp. 719-735. https://doi.org/10.1080/10941665.2024.2343058
Authors | Fazal-e-Hasan, Syed Muhammad, Mortimer, Gary, Ahmadi, Hormoz, Adil, Mohd. and Sadiq, Mohd |
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Abstract | Research has previously established that tourists assess “attributes’ to appraise the value a hotel may offer before booking online. However, this rational approach overlooks the role emotions may play in the decision-making process. This research examines the positive emotion of hope. Study 1 involved an experiment of 259 North American tourists, confirming the causal relationship between “hope” and “perceived value”. Study 2 involved an online survey of 418 North American hotel guests, demonstrating “brand knowledge” moderates the relationship between hope and guests’ perceived value, leading to booking intentions. These findings contribute new knowledge for tourism practitioners and researchers. |
Keywords | tourism; hotels; hospitality; online booking ; Asia Pacific; emotions |
Year | 01 Jan 2024 |
Journal | Asia Pacific Journal of Tourism Research |
Journal citation | 29 (6), pp. 719-735 |
Publisher | Routledge |
ISSN | 1094-1665 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/10941665.2024.2343058 |
Web address (URL) | https://www.tandfonline.com/doi/full/10.1080/10941665.2024.2343058#abstract |
Open access | Published as ‘gold’ (paid) open access |
Research or scholarly | Research |
Page range | 719-735 |
Publisher's version | License File Access Level Open |
Output status | Published |
Publication dates | |
Online | 25 Apr 2024 |
Publication process dates | |
Accepted | 07 Apr 2024 |
Deposited | 27 Sep 2024 |
Additional information | © 2024 The Author(s). Published by Informa |
This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent. | |
Place of publication | United Kingdom |
https://acuresearchbank.acu.edu.au/item/90yy3/examining-the-impact-of-tourists-hope-knowledge-and-perceived-value-on-online-hotel-booking-intentions
Download files
Publisher's version
OA_Fazal-e-Hasan_2024_Examining_the_impact_of_tourists_hope.pdf | |
License: CC BY 4.0 | |
File access level: Open |
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