Examining the impact of tourists’ hope, knowledge and perceived value on online hotel booking intentions

Journal article

Fazal-e-Hasan, Syed Muhammad, Mortimer, Gary, Ahmadi, Hormoz, Adil, Mohd. and Sadiq, Mohd. (2024). Examining the impact of tourists’ hope, knowledge and perceived value on online hotel booking intentions. Asia Pacific Journal of Tourism Research. 29(6), pp. 719-735. https://doi.org/10.1080/10941665.2024.2343058
AuthorsFazal-e-Hasan, Syed Muhammad, Mortimer, Gary, Ahmadi, Hormoz, Adil, Mohd. and Sadiq, Mohd
Abstract

Research has previously established that tourists assess “attributes’ to appraise the value a hotel may offer before booking online. However, this rational approach overlooks the role emotions may play in the decision-making process. This research examines the positive emotion of hope. Study 1 involved an experiment of 259 North American tourists, confirming the causal relationship between “hope” and “perceived value”. Study 2 involved an online survey of 418 North American hotel guests, demonstrating “brand knowledge” moderates the relationship between hope and guests’ perceived value, leading to booking intentions. These findings contribute new knowledge for tourism practitioners and researchers.

Keywordstourism; hotels; hospitality; online booking ; Asia Pacific; emotions
Year01 Jan 2024
JournalAsia Pacific Journal of Tourism Research
Journal citation29 (6), pp. 719-735
PublisherRoutledge
ISSN1094-1665
Digital Object Identifier (DOI)https://doi.org/10.1080/10941665.2024.2343058
Web address (URL)https://www.tandfonline.com/doi/full/10.1080/10941665.2024.2343058#abstract
Open accessPublished as ‘gold’ (paid) open access
Research or scholarlyResearch
Page range719-735
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online25 Apr 2024
Publication process dates
Accepted07 Apr 2024
Deposited27 Sep 2024
Additional information

© 2024 The Author(s). Published by Informa
UK Limited, trading as Taylor & Francis
Group

This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.

Place of publicationUnited Kingdom
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