Are households ready to engage with smart home technology?
Journal article
Mulcahy, Rory, Letheren, Kate, McAndrew, Ryan, Glavas, Charmaine and Russell-Bennett, Rebekah. (2019). Are households ready to engage with smart home technology? Journal of Marketing Management. 35(15-16), pp. 1370-1400. https://doi.org/10.1080/0267257X.2019.1680568
Authors | Mulcahy, Rory, Letheren, Kate, McAndrew, Ryan, Glavas, Charmaine and Russell-Bennett, Rebekah |
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Abstract | This paper contributes new knowledge regarding consumers’ preparedness for smart home technology adoption. This research bridges together three important frameworks – the technology readiness index (TRI) 2.0, consumer engagement, and perceived risk and trust – to understand consumers’ intentions to adopt smart home technology. We examine both direct and indirect effects, with results demonstrating the model explains 77% variance of consumers’ imagined engagement with smart home technology and 74% variance of intentions to adopt; hence, our model has greater predictive power than others proposed in the literature. Theoretically and managerially, we demonstrate a new pathway to consumers’ adoption of smart home technology in two ways. First, we depict the impact of consumers’ general perceptions of technology (TRI) on opinions and imagined engagement experiences with smart home technology. Second, we show how opinions and imagined experiences with smart home technology impact their intentions to adopt. |
Keywords | smart home technology; technology readiness index; consumer engagement; perceived risk; trust |
Year | 2019 |
Journal | Journal of Marketing Management |
Journal citation | 35 (15-16), pp. 1370-1400 |
Publisher | Routledge |
ISSN | 0267-257X |
Digital Object Identifier (DOI) | https://doi.org/10.1080/0267257X.2019.1680568 |
Scopus EID | 2-s2.0-85074712221 |
Open access | Published as green open access |
Funder | Energy Consumers Australia Limited |
Author's accepted manuscript | License File Access Level Open |
Publisher's version | License All rights reserved File Access Level Controlled |
Output status | Published |
Publication dates | |
Online | 29 Oct 2019 |
Publication process dates | |
Accepted | 10 Sep 2019 |
Deposited | 15 Jan 2025 |
https://acuresearchbank.acu.edu.au/item/9123w/are-households-ready-to-engage-with-smart-home-technology
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Author's accepted manuscript
AM_Mulcahy_2019_Are_households_ready_to_engage_with.pdf | |
License: CC BY-NC-ND 4.0 | |
File access level: Open |
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Publisher's version
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