Are households ready to engage with smart home technology?

Journal article


Mulcahy, Rory, Letheren, Kate, McAndrew, Ryan, Glavas, Charmaine and Russell-Bennett, Rebekah. (2019). Are households ready to engage with smart home technology? Journal of Marketing Management. 35(15-16), pp. 1370-1400. https://doi.org/10.1080/0267257X.2019.1680568
AuthorsMulcahy, Rory, Letheren, Kate, McAndrew, Ryan, Glavas, Charmaine and Russell-Bennett, Rebekah
Abstract

This paper contributes new knowledge regarding consumers’ preparedness for smart home technology adoption. This research bridges together three important frameworks – the technology readiness index (TRI) 2.0, consumer engagement, and perceived risk and trust – to understand consumers’ intentions to adopt smart home technology. We examine both direct and indirect effects, with results demonstrating the model explains 77% variance of consumers’ imagined engagement with smart home technology and 74% variance of intentions to adopt; hence, our model has greater predictive power than others proposed in the literature. Theoretically and managerially, we demonstrate a new pathway to consumers’ adoption of smart home technology in two ways. First, we depict the impact of consumers’ general perceptions of technology (TRI) on opinions and imagined engagement experiences with smart home technology. Second, we show how opinions and imagined experiences with smart home technology impact their intentions to adopt.

Keywordssmart home technology; technology readiness index; consumer engagement; perceived risk; trust
Year2019
JournalJournal of Marketing Management
Journal citation35 (15-16), pp. 1370-1400
PublisherRoutledge
ISSN0267-257X
Digital Object Identifier (DOI)https://doi.org/10.1080/0267257X.2019.1680568
Scopus EID2-s2.0-85074712221
Open accessPublished as green open access
FunderEnergy Consumers Australia Limited
Author's accepted manuscript
License
File Access Level
Open
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online29 Oct 2019
Publication process dates
Accepted10 Sep 2019
Deposited15 Jan 2025
Permalink -

https://acuresearchbank.acu.edu.au/item/9123w/are-households-ready-to-engage-with-smart-home-technology

Download files


Author's accepted manuscript
AM_Mulcahy_2019_Are_households_ready_to_engage_with.pdf
License: CC BY-NC-ND 4.0
File access level: Open

Restricted files

Publisher's version

  • 2
    total views
  • 0
    total downloads
  • 2
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Avoiding excessive AI service agent anthropomorphism : Examining its role in delivering bad news
Mulcahy, Rory Francis, Riedel, Aimee, Keating, Byron, Beatson, Amanda and Letheren, Kate. (2024). Avoiding excessive AI service agent anthropomorphism : Examining its role in delivering bad news. Journal of Service Theory and Practice. 34(1), pp. 98-126. https://doi.org/10.1108/JSTP-04-2023-0118
ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna, Ooi, Keng-Boon, Tan, Garry Wei-Han, Aw, Eugene Cheng-Xi, Cham, Tat-Huei, Dwivedi, Yogesh K., Kunz, Werner H., Letheren, Kate, Mishra, Anubhav, Russell-Bennett, Rebekah and Wirtz, Jochen. (2024). ChatGPT and service : opportunities, challenges, and research directions. Journal of Service Theory and Practice. 34(5), pp. 726-737. https://doi.org/10.1108/JSTP-11-2023-0292
Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda
Whittaker, Lucas, Mulcahy, Rory Francis, Letheren, Kate, Kietzmann, Jan and Russell-Bennett, Rebekah. (2023). Mapping the deepfake landscape for innovation: A multidisciplinary systematic review and future research agenda. Technovation. 125, pp. 1-17. https://doi.org/10.1016/j.technovation.2023.102784
Reducing deviant consumer behaviour with service robot guardians
Dootson, Paula, Greer, Dominique A., Letheren, Kate and Daunt, Kate L.. (2023). Reducing deviant consumer behaviour with service robot guardians. Journal of Services Marketing. 37(3), pp. 276-286. https://doi.org/10.1108/JSM-11-2021-0400
The Robotic-Human Service Trilemma : the challenges for well-being within the human service triad
Phillips, Chelsea, Russell–Bennett, Rebekah, Odekerken-Schröder, Gaby, Mahr, Dominik and Letheren, Kate. (2023). The Robotic-Human Service Trilemma : the challenges for well-being within the human service triad. Journal of Service Management. 34(4), pp. 770-805. https://doi.org/10.1108/JOSM-03-2022-0091
The 5R guidelines for a strengths-based approach to co-design with customers experiencing vulnerability
Russell-Bennett, Rebekah, Kelly, Nick, Letheren, Kate and Chell, Kathleen. (2023). The 5R guidelines for a strengths-based approach to co-design with customers experiencing vulnerability. International Journal of Market Research. 65(2-3), pp. 167-182. https://doi.org/10.1177/14707853231151605
Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media
Whittaker, Lucas, Kietzmann, Jan, Letheren, Kate, Mulcahy, Rory and Russell-Bennett, Rebekah. (2023). Brace yourself! Why managers should adopt a synthetic media incident response playbook in an age of falsity and synthetic media. Business Horizons. 66(2), pp. 277-290. https://doi.org/10.1016/j.bushor.2022.07.004
A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability
Raciti, Maria M., Russell-Bennett, Rebekah and Letheren, Kate. (2022). A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability. Journal of Marketing Management. 38(11-12), pp. 1137-1177. https://doi.org/10.1080/0267257X.2022.2092196
I'm no expert, but … ? Consumer use of supportive digital tools in health services
Bocking, Helen, Russell-Bennett, Rebekah and Letheren, Kate. (2022). I'm no expert, but … ? Consumer use of supportive digital tools in health services. Journal of Service Theory and Practice. 32(2), pp. 105-131. https://doi.org/10.1108/JSTP-09-2020-0225
The effects of gender, age, and videogame experience on performance and experiences with a surgical robotic arm : an exploratory study with general public
Türkay, Selen, Letheren, Kate, Crawford, Ross, Roberts, Jonathan and Jaiprakash, Anjali Tumkur. (2022). The effects of gender, age, and videogame experience on performance and experiences with a surgical robotic arm : an exploratory study with general public. Journal of Robotic Surgery. 16(3), pp. 621-629. https://doi.org/10.1007/s11701-021-01287-4
The rise of deepfakes : A conceptual framework and research agenda for marketing
Whittaker, Lucas, Letheren, Kate and Mulcahy, Rory. (2021). The rise of deepfakes : A conceptual framework and research agenda for marketing. Australasian Marketing Journal. 29(3), pp. 204-214. https://doi.org/10.1177/1839334921999479
Robots should be seen and not heard…sometimes : Anthropomorphism and AI service robot interactions
Letheren, Kate, Jetten, Jolanda, Roberts, Jonathan and Donovan, Jared. (2021). Robots should be seen and not heard…sometimes : Anthropomorphism and AI service robot interactions. Psychology and Marketing. 38(12), pp. 2393-2406. https://doi.org/10.1002/mar.21575
The transformative service paradox : The dilemma of wellbeing trade-offs
Russell-Bennett, Rebekah, Mulcahy, Rory, Letheren, Kate, McAndrew, Ryan and Dulleck, Uwe. (2020). The transformative service paradox : The dilemma of wellbeing trade-offs. Journal of Service Management. 31(4), pp. 637-663. https://doi.org/10.1108/JOSM-10-2019-0324
The evolution is now : Service robots, behavioral bias and emotions
Letheren, Kate, Russell-Bennett, Rebekah, Whittaker, Lucas, Whyte, Stephen and Dulleck, Uwe. (2020). The evolution is now : Service robots, behavioral bias and emotions. In In Härtel, Charmine E. J., Zerbe, Wilfred J. and Ashkanasy, Neal M. (Ed.). Emotions and Service in the Digital Age pp. 27 Emerald Group Publishing Limited. https://doi.org/10.1108/S1746-979120200000016005
Before crisis : How near-miss affects organizational trust and industry transference in emerging industries
Mehta, Amisha M., Tam, Lisa, Greer, Dominique A. and Letheren, Kate. (2020). Before crisis : How near-miss affects organizational trust and industry transference in emerging industries. Public Relations Review. 46(2), pp. 1-7. https://doi.org/10.1016/j.pubrev.2020.101886
Exploring the resources associated with consumer vulnerability : Designing nuanced retail hardship programs
Glavas, Charmaine, Letheren, Kate, Russell-Bennett, Rebekah, McAndrew, Ryan and Bedggood, Rowan E.. (2020). Exploring the resources associated with consumer vulnerability : Designing nuanced retail hardship programs. Journal of Retailing and Consumer Services. 57, pp. 1-11. https://doi.org/10.1016/j.jretconser.2020.102212
Rules of (household) engagement : Technology as manager, assistant and intern
Letheren, Kate, Russell-Bennett, Rebekah, Mulcahy, Rory Francis and McAndrew, Ryan. (2019). Rules of (household) engagement : Technology as manager, assistant and intern. European Journal of Marketing. 53(9), pp. 1934-1961. https://doi.org/10.1108/EJM-10-2017-0759