Evaluating a woman-centred web-based breastfeeding educational intervention in Saudi Arabia : A before-and-after quasi-experimental study

Journal article

Alahmed, Salma, Frost, Steven, Fernandez, Ritin, Win, Khin, Mutair, Abbas Al, Harthi, Muna Al and Meedya, Shahla. (2024). Evaluating a woman-centred web-based breastfeeding educational intervention in Saudi Arabia : A before-and-after quasi-experimental study. Women and Birth. 37(5), p. Article 101635. https://doi.org/10.1016/j.wombi.2024.101635
AuthorsAlahmed, Salma, Frost, Steven, Fernandez, Ritin, Win, Khin, Mutair, Abbas Al, Harthi, Muna Al and Meedya, Shahla
Abstract

Background
Although digital educational resources are used worldwide to educate new parents, the impact of digital resources tailored specifically to women's needs on breastfeeding practices is not well explored.

Aim
The study aimed to evaluate the effectiveness of using a women-centred Web-Based Breastfeeding Educational Resource (WEBBER) in increasing the rate of exclusive breastfeeding at one month after birth.

Methods
A quasi-experimental study with before and after intervention was conducted in one metropolitan hospital in Saudi Arabia. Participants were primiparous women (n=290) aged 18 or above who intended to breastfeed. The intervention involved introducing the WEBBER to pregnant women and reinforcing its uses as a routine breastfeeding educational resource. Women’s characteristics and infant feeding data were collected at one month after birth via an online survey.

Findings
The rate of exclusive breastfeeding at one month postpartum among the women who received the WEBBER intervention was nearly three times higher compared to the women prior to the introduction of the intervention (66 % vs. 26 %, p-value <.001). Furthermore, other predictors of exclusive breastfeeding at one month were the mother being unemployed, the baby not receiving infant formula in the hospital, and the mother having postnatal intention to continue breastfeeding for 6 months or more.

Discussion and conclusion
Using WEBBER as a routine breastfeeding educational resource increased the rate of exclusive breastfeeding one month after birth. Embedding woman-centred digital resources into routine breastfeeding education is an effective intervention for women in Saudi Arabia.

Keywordsexclusive breastfeeding; Saudi Arabia; web based breastfeeding educational; resources; WEBBER; Milky Way app; woman-centred
Year2024
JournalWomen and Birth
Journal citation37 (5), p. Article 101635
PublisherElsevier Ltd
ISSN1871-5192
Digital Object Identifier (DOI)https://doi.org/10.1016/j.wombi.2024.101635
PubMed ID38964228
Scopus EID2-s2.0-85197381437
Open accessPublished as ‘gold’ (paid) open access
Publisher's version
License
File Access Level
Open
Output statusPublished
Publication dates
Online03 Jul 2024
Publication process dates
Accepted11 Jun 2024
Deposited10 Feb 2025
Additional information

2024 The Author(s). Published by Elsevier Ltd on behalf of Australian College of Midwives. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

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