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Is removing blood donation barriers a donation facilitator? Australian African migrants’ view
Polonsky, Michael Jay Francis, Kate Renzaho, Andre
Polonsky, Michael Jay
Francis, Kate
Renzaho, Andre
Abstract
The aim of this study was to assess whether the removal of blood donation “barriers” facilitates blood donation intentions, using a sample of African migrants, and to identify the implications for social marketing. African migrants are currently under-represented as blood donors in Australia. Some members of the African community have unique donation needs that can only be served by this community.
Keywords
Facilitators, Social marketing, Consumer attitudes, Blood donation, Removal of barriers, Motivate blood donations
Date
2015
Type
Journal article
Journal
Journal of Social Marketing
Book
Volume
5
Issue
3
Page Range
190-205
Article Number
ACU Department
Collections
Relation URI
Source URL
Event URL
Open Access Status
License
File Access
Controlled