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Product resource–capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz O'Cass, Aron Miles, Morgan
Ahmadi, Hormoz
O'Cass, Aron
Miles, Morgan
Abstract
The current study extends work on resource-based theory (RBT) by exploring resource—capability complementarity in a new context—that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology resource–capability complementarity on FP positional advantages (differentiation and cost-efficiency) and their influence on first product performance (FPP). Furthermore, this study incorporates the influence of supplier integration (SI) mechanisms (in terms of knowledge sharing and co-commercialization) in the process of FP commercialization. The findings suggest that asset complementarities have a positive relation with FP positional advantages, in that both differentiation and cost-efficiency enhance an NTV's FPP, and that SI moderates the relationships between both marketing and technology R–C complementarity and FP positional advantages.
Keywords
First product commercialization, Resource–capability complementarity, New technology ventures, Supplier integration
Date
2014
Type
Journal article
Journal
Journal of Business Research
Book
Volume
67
Issue
5
Page Range
704-709
Article Number
ACU Department
Peter Faber Business School
Faculty of Law and Business
Faculty of Law and Business
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Open Access Status
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Controlled