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Adolescents, sun protection and social marketing
Lynch, Melissa Jones, Sandra
Lynch, Melissa
Jones, Sandra
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Abstract
Skin cancer is a very real and prominent health problem for Australians. For adolescents in particular, despite adequate knowledge levels, they are continuing to have negative sun safe behaviours as attitudinal and social factors overpower health promotion efforts. Through a comprehensive literature review, competitors to health promotion are addressed and the need for a more comprehensive strategy for behaviour change is outlined. Social marketing is introduced as a potential and effective strategy in behaviour change interventions. It is believed to be far more appropriate for hard to change behaviours such as adolescent sun protection, as it uses to go beyond mere education and addresses the underlying issues.
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Date
2006
Type
Conference paper
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Book
Proceedings of the 3rd Australasian Non-Profit and Social Marketing Conference
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ACU Department
ACU Engagement
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Open access
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All rights reserved
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Open