Item

Corporate Rebranding: Issues and Implications

Stuart, Helen Joyce
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Author
Stuart, Helen Joyce
Abstract
Keywords
Marketing not elsewhere classified;--Management
Date
2003
Type
Conference item
Journal
Book
Volume
Issue
Page Range
172-178
Article Number
ACU Department
Peter Faber Business School
Faculty of Law and Business
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Peter Faber Business School
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URI
https://hdl.handle.net/20.500.14802/7915
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