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Developing sun protection messages that resonate with adolescents
Jones, Sandra C. Telenta, Joanne Iverson, Donald
Jones, Sandra C.
Telenta, Joanne
Iverson, Donald
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Abstract
[Extract] Australia has the highest incidence of skin cancer in the world, outnumbering all other forms of cancer by more than 3 to 1. Adolescents engage in fewer sun protective strategies than adults (Dobbinson and Hill, 2004); and sun protective behaviours among Australian adolescents are worsening (Livingstone and White, 2003; Beckmann and Conor, 2004). The decline begins in pre-adolescence, troughs around 15 to 17 years, and improves with the move into young adulthood (Coogan et al., 2001; Sjoberg et al., 2004; Schofield and Freeman, 2001).
Keywords
Date
2010
Type
Conference paper
Journal
Book
Conference proceedings : Connecting thought and action : 2010 International Nonprofit and Social Marketing Conference (INSM)
Volume
Issue
Page Range
96-99
Article Number
ACU Department
ACU Engagement
Collections
Relation URI
DOI
Source URL
Open Access Status
Open access
License
All rights reserved
File Access
Controlled
Notes
Bronze open access.
© 15 July 2010. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic or mechanical, photocopying, recording or otherwise without the prior permission of the copyright owner. Copyright rests with the authors