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Australian industry responses to current ethical dilemmas - Fast cars and fast food
Jones, Sandra C.
Jones, Sandra C.
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Abstract
This paper reviews two ethical dilemmas currently facing advertisers in Australia, which have resulted from lobby group activities and public concern over health and safety issues, and discusses industry responses to these dilemmas. In Australia the main response mechanism for advertisers has been the introduction of self-regulatory codes of practice. A review of the general and trade press, and of the records of the Australian Advertising Standards Board, finds that industry responses tend to be based on teleological ethics (focus on the ends) rather than deontological ethics (focus on the means), with the primary teleological motive being to avoid deleterious outcomes for the industry rather than for society as a whole.
Keywords
Date
2005
Type
Conference paper
Journal
Book
Discourse, diversity and distinction : Macromarketing at 30 years : Papers of the 30th Annual Macromarketing Conference
Volume
Issue
Page Range
64-72
Article Number
ACU Department
ACU Engagement
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Open Access Status
Open access
License
All rights reserved
File Access
Open