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Disease awareness advertisements in Australian magazines: an analysis of content and compliance
Hall, Danika V. Jones, Sandra C.
Hall, Danika V.
Jones, Sandra C.
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Abstract
In Australia, Direct to Consumer Advertising (DTCA) of prescription medicine is prohibited; however pharmaceutical companies can communicate directly with consumers via Disease Awareness Advertising (DAA). DAA can contain information about a disease including treatment information, but cannot mention the name of a particular product or brand. DAA is currently regulated by the industry body Medicines Australia (MA). In the current study, content analysis methodology was used to determine the extent and nature of DAA in popular Australian women’s magazines which were monitored for 12 months. Findings relating to the use of visual appeals in the imagery and rational appeals in the text are presented and discussed, along with advertisements found to be in breach of the MA Code of Conduct. Keywords: disease advertising, pharmaceutical, regulation, content analysis, DTCA
Keywords
disease advertising, pharmaceutical, regulation, content analysis, DTCA
Date
2009
Type
Conference paper
Journal
Book
Volume
Issue
Page Range
1-9
Article Number
ACU Department
ACU Engagement
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Relation URI
DOI
Open Access Status
Open access
License
All rights reserved
File Access
Open
Notes
Bronze open access.