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Consumer confusion : Parents nutritional perceptions of food advertisements

Hoang, Christina
; 
Jones, Sandra
; 
Thornton, Jennifer
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Author
Hoang, Christina
Jones, Sandra
Thornton, Jennifer
Abstract
Due to the increasing prevalence of childhood obesity in society, this study was undertaken to determine if advertisers could potentially be misleading parents through the nutritional claims made in advertisements for popular children’s food products. Research was conducted to determine the sorts of nutritional messages parents received from four food advertisements. In total, 41 parents from an Australian university childcare centre participated in the study. The results revealed several major discrepancies whereby parents’ perceived unhealthy products to be healthy – indicating a degree of consumer confusion among parents.
Keywords
Date
2003
Type
Conference paper
Journal
Book
Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2003
Volume
Issue
Page Range
1984-1989
Article Number
ACU Department
ACU Engagement
Collections
Faculty of Health Sciences - General
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OA_Jones_2003_Consumer_confusion_Parents_nutritional_perceptions_of.pdf
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URI
https://hdl.handle.net/20.500.14802/37013
Relation URI
DOI
Source URL
https://web.archive.org.au/awa/20080223010712mp_/http://pandora.nla.gov.au/pan/25410/20070806-1439/smib.vuw.ac.nz_8081/WWW/ANZMAC2003/papers/POL16_hoangc.pdf
Event URL
https://webarchive.nla.gov.au/awa/20080223010712/http://pandora.nla.gov.au/pan/25410/20070806-1439/smib.vuw.ac.nz_8081/WWW/ANZMAC2003/authors.html
Open Access Status
Open access
License
All rights reserved
File Access
Open
Notes
Bronze open access.