The effect of organisational structure on corporate identity management
Stuart, Helen Joyce
Stuart, Helen Joyce
Citations
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Author
Abstract
Keywords
Date
2003
Type
Book chapter
Journal
Book
Revealing the Corporation: Perspectives on identity, image, reputation, corporate branding and corporate-level marketing
Volume
Issue
Page Range
106-123
Article Number
ACU Department
Peter Faber Business School
Faculty of Law and Business
Faculty of Law and Business
