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Deriving meaning for social franchising from commercial franchising and social enterprise
Spencer, Liz
Spencer, Liz
Author
Abstract
Auntie Anne’s Pretzels, the American Red Cross, and IKEA are franchises for a social benefit, but are they social franchises? There is a diversity of perceptions of what is meant by the term social franchising but no consensus on the precise meaning. Given that social franchising is a relatively new area of research and that a crucial first step in research on any topic is to define its parameters, this article derives a set of indicators for the phenomenon of social franchising by bringing together three strands of scholarship: social franchising, commercial franchising, and social enterprise
Keywords
franchise relationships, franchising, nonprofit franchising, social franchising, social franchising indicators
Date
2015
Type
Journal article
Journal
Journal of Marketing Channels
Book
Volume
22
Issue
3
Page Range
163-174
Article Number
ACU Department
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Event URL
Open Access Status
License
File Access
Controlled