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Evaluating the impact of the narrow cast marketing of 'Snake Condoms' to Indigenous youth
Gregory, Parri Phillipson, Lyn J. Barrie, Lance Jones, Sandra C. Validas, Anna
Gregory, Parri
Phillipson, Lyn J.
Barrie, Lance
Jones, Sandra C.
Validas, Anna
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Abstract
Originating in the Aboriginal community of Mildura, Victoria, the ‘Snake Condom’ was first launched through collaboration between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) and the Mildura Aboriginal Health Service. This paper presents results of a recent evaluation of the narrowcast component of this campaign. Overall, this evaluation reveals positive results regarding the effectiveness of the narrowcast component of the initiative and highlights the value of the inclusion of narrowcast promotion as part of a well developed social marketing campaign to address sensitive topics targeted at sub-groups of particular interest within the population.
Keywords
Date
2008
Type
Conference paper
Journal
Book
Volume
Issue
Page Range
1-6
Article Number
ACU Department
ACU Engagement
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Relation URI
DOI
Open Access Status
Open access
License
All rights reserved
File Access
Open
Notes
Bronze open access.