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Evaluating the impact of the Dandenong Public Drinking Campaign
Barrie, Lance R. Jones, Sandra C. Macik, Dona Griffith, Peter
Barrie, Lance R.
Jones, Sandra C.
Macik, Dona
Griffith, Peter
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Abstract
In 2009, Dandenong launch a campaign targeting drinking in public places using stencils, posters and stickers in community settings and bottle-shops. An evaluation was undertaken and 152 participants completed a survey where elements of the Health Belief Model (HBM) were explored. Over 65% of respondents reported that they had seen at least 4 different advertisements, suggesting that the campaign dissemination was very effective. The campaign had a high recall rate and over 25% of people had either stopped or intended to stop drinking in public places. Overall, awareness of the negative effects of drinking in public increased; however no follow up evaluation has been conducted to determine whether this had a longer-term impact on behaviour.
Keywords
alcohol, public drinking, communication campaign, evaluation
Date
2010
Type
Conference paper
Journal
Book
Volume
Issue
Page Range
1-7
Article Number
ACU Department
ACU Engagement
Collections
Relation URI
DOI
Source URL
Open Access Status
Open access
License
All rights reserved
File Access
Open
Notes
Bronze open access.