An evolving model for the offering of ebusiness programs
Chan, Elsie Sui King Swatman, Paula
Chan, Elsie Sui King
Swatman, Paula
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Abstract
Tertiary institutions in the 21 st century offer new degree programs to expand their market share and increase revenue. Most program developers focus on the cohesion of the new program content and thereby miss some other important elements in program offering. We believe that there is a need for an appropriate underlying model to support the offering of new academic degree programs. In this paper we propose such a model, which has been developed and extended from a number of existing marketing service product offering models. The paper initially reviews the literature on service product offering models. Based on the reviewed models, we then propose a theoretical model for offering eBusiness tertiary education – a model which may also apply to the offering of new programs in other disciplines.
Keywords
Curriculum and Pedagogy;--Higher Education;--Theory and Development
Date
2005
Type
Conference item
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Book
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Page Range
1-12
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ACU Department
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Open Access Status
Open access