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What do women want? An exploration of workplace attraction and retention factors for women in construction

Baker, Marzena
Ali, Muhammad
Crawford, Lynn
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Abstract
Increasing skill shortages in the construction industry are a concern worldwide. The industry is seeking to find effective ways to encourage more women to pursue careers in construction. This study explores the factors that attract and retain women, comparing them based on age (under 35 years, 35–44 years and 45 plus years) and role levels (managers, professionals and nonmanagers). A total of 655 responses were collected through a nationwide survey of women in construction in Australia. The findings suggest that to attract women, career opportunities must be emphasized; and that career advising, attractive salary/wages and training must be highlighted to attract young female talent. Further, working conditions are important factors considered by managerial and professional women when leaving the industry, particularly younger women. Organizational leaders and decision-makers seeking to recruit more women into construction may improve the effectiveness of their recruitment and retention initiatives by tailoring them to role level and age.
Keywords
Construction industry, women, attraction, retention, age
Date
2024
Type
Journal article
Journal
Book
Volume
24
Issue
3
Page Range
270-280
Article Number
ACU Department
Peter Faber Business School
Faculty of Law and Business
Relation URI
Event URL
Open Access Status
License
CC BY-NC-ND 4.0
File Access
Controlled
Notes
© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.