Loading...
Using social marketing to create communities for our children and adolescents that do not model and encourage drinking
Jones, Sandra C.
Jones, Sandra C.
Author
Abstract
Our children and adolescents are growing up in environments that support, and even, encourage (excessive) drinking. Thus, if we are to address the problem of underage drinking our focus needs to move beyond eliciting behavior change among children and adolescents to changing underlying community attitudes, social norms, and the environment itself. This review sought to examine the evidence base surrounding ‘community-based’ interventions designed to address underage drinking; to determine the extent to which ‘community’ interventions have thus far targeted the broader community and gone beyond behavior-focused strategies and endeavored to change social and physical environments. The review found surprisingly few interventions that sought to comprehensively address social norms at a community level. We need to move (research and interventions) beyond narrowly-focused efforts targeting teens and their parents; it is only when we address alcohol consumption at a population level that we will be able to provide an environment for children and adolescents which does not model (excessive) drinking as a normative social behavior.
Keywords
alcohol, adolescents, community, intervention, social norm
Date
2014
Type
Journal article
Journal
Health and Place
Book
Volume
30
Issue
Page Range
260-269
Article Number
ACU Department
ACU Engagement
Collections
Relation URI
Source URL
Event URL
Open Access Status
Published as green open access
License
File Access
Open
Controlled
Controlled
Notes
This record includes an accepted manuscript.