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Smoke-Free Men: Competing and Connecting to Quit
Bottorff, Joan L. Oliffe, John L. Sarbit, Gayl Sharp, Paul Kelly, Mary T.
Bottorff, Joan L.
Oliffe, John L.
Sarbit, Gayl
Sharp, Paul
Kelly, Mary T.
Abstract
Purpose: The purpose of this study was to explore gender-related factors that motivate and support men’s smoking reduction and cessation to inform effective men-centered interventions. Approach or Design: Focus group design using a semi-structured interview guide. Setting: Three communities in British Columbia, Canada. Participants: A total of 56 men who currently smoked and were interested in reducing or quitting or had quit. Intervention: N/A. Methods: Data collected in 6 focus group discussions were transcribed and analyzed in accord with principles of thematic qualitative methods. Results: We report the results across 4 interconnected themes: (1) the fight to quit takes several rounds, (2) the motivation of supportive competition, (3) challenges and benefits of connecting with smoke-free peers, and (4) playing up the physical and financial gains. Conclusions: Masculine-based perspectives positioned quitting alongside fighting for self-control, competing, connecting, physical prowess, and having extra cash as motivating components of programs to engage men in efforts to be smoke-free. It may be worthwhile to consider the inclusion of gain-framed and benefit-focused messaging in programs that support men’s tobacco cessation.
Keywords
men’s health, smoking cessation, tobacco, masculinity, qualitative research
Date
2018
Type
Journal article
Journal
American Journal of Health Promotion
Book
Volume
32
Issue
1
Page Range
135-142
Article Number
ACU Department
Collections
Relation URI
Source URL
Event URL
Open Access Status
Open access
License
CC BY-NC 4.0
File Access
Open