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In “the Finest Australian Wool” : Foy & Gibson’s healthy, comfortable, wool-clad bodies, 1900–1939
Cramer, Lorinda
Cramer, Lorinda
Author
Abstract
From the late 19th century, when the Melbourne manufacturer and department store Foy & Gibson began to produce mail order catalogues for country customers, it recognised the potential to sell clothing made of Australian wool. This article explores how Foy & Gibson influenced consumer attitudes towards the natural fibre by encouraging them to feel wool as a next-to-the-skin experience. By focusing on underwear and swimsuits in the catalogues across the first three decades of the 20th century, it offers a historical counterpoint to promotional activities that continue into the present urging consumers to understand the benefits of wearing wool.
Keywords
wool, consumption, health, comfort, gender, Australian-made
Date
2023
Type
Journal article
Journal
Journal of Australian Studies
Book
Volume
48
Issue
1
Page Range
48-69
Article Number
ACU Department
School of Arts and Humanities
Faculty of Education and Arts
Faculty of Education and Arts
Collections
Relation URI
Event URL
Open Access Status
Published as ‘gold’ (paid) open access
License
CC BY-NC-ND 4.0
File Access
Open
Notes
© 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.