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Corporate Makeovers: Can a Hyena be Rebranded?

Stuart, Helen
; 
Muzellec, Laurent
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Author
Stuart, Helen
Muzellec, Laurent
Abstract
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Date
2004
Type
Journal article
Journal
Journal of Brand Management
Book
Volume
11
Issue
6
Page Range
472-482
Article Number
ACU Department
Peter Faber Business School
Faculty of Law and Business
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Peter Faber Business School
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URI
https://hdl.handle.net/20.500.14802/7334
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