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Confirming the existence and size of behavioural segments in the adolescent sun protection project : Results of a NSW schools survey
Barrie, Lance R. Jones, Sandra C. Lynch, Melissa Coppa, Kay
Barrie, Lance R.
Jones, Sandra C.
Lynch, Melissa
Coppa, Kay
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Abstract
Sun protection behaviours among Australian adolescents are consistently low. While other population groups (notably younger children and adults) have responded to social marketing campaigns and educational interventions, efforts to encourage adolescents to engage in sun protection have been largely ineffective. This paper reports on the extension of previous qualitative work which identified different behavioural segments within the 14-16 year old age-group. The present study consisted of a survey of over 2,300 adolescents to confirm the existence and size of these segments.
Keywords
market orientation, loyalty, social, behaviour
Date
2009
Type
Conference paper
Journal
Book
Volume
Issue
Page Range
1-8
Article Number
ACU Department
ACU Engagement
Collections
Relation URI
DOI
Open Access Status
Open access
License
All rights reserved
File Access
Open
Notes
Bronze open access.