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The Milky Way educational and support programme : Structure, content and strategies
Meedya, Shahla Fahy, Kathleen Parratt, Jenny A.
Meedya, Shahla
Fahy, Kathleen
Parratt, Jenny A.
Abstract
Background
Health professionals have put much effort into supporting women to continue breastfeeding up to six months and beyond. The majority of those efforts have not been successful for primiparous women. Primiparous women who engaged in the Milky Way Programme had an improvement in breastfeeding rates of almost 50% at six months when compared to women in a control group.
Purpose
To provide details of the Milky Way Programme including the educational structure, content and strategies as well as the process of postnatal telephone support.
Overview
The details of the Milky Way Programme are presented including a summary of literature review that was used to design the programme. The structure and content of the programme is then presented. Finally, the strategies with some practical examples are outlined in more detail.
Conclusion
The programme is evidence-based, theoretically informed and woman-centred. This paper provides the necessary information to health professionals who are trained to educate and support breastfeeding women to implement similar programmes in their workplaces.
Keywords
birth territory, breastfeeding duration, breastfeeding territory, education, self-efficacy and support
Date
2016
Type
Journal article
Journal
Women and Birth
Book
Volume
29
Issue
4
Page Range
388-393
Article Number
ACU Department
School of Nursing, Midwifery and Paramedicine
Faculty of Health Sciences
Faculty of Health Sciences
Relation URI
Source URL
Event URL
Open Access Status
License
All rights reserved
File Access
Controlled