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Social marketing physical activity interventions among adults 60 years and older: A systematic review
Fujihira, Haruka Kubacki, Krzysztof Ronto, Rimante Pang, Bo Rundle-Thiele, Sharyn
Fujihira, Haruka
Kubacki, Krzysztof
Ronto, Rimante
Pang, Bo
Rundle-Thiele, Sharyn
Abstract
This article describes results of a systematic review of social marketing physical activity interventions targeting adults 60 years and over. Thirty-four articles covering seven social marketing interventions were identified following systematic literature review procedures. None of the identified interventions gave evidence that they addressed all six social marketing benchmark criteria; three interventions addressed five social marketing benchmark criteria and a further three interventions addressed four social marketing benchmark criteria. Four interventions reported positive behavior change, and no negative behavioral changes were reported among all seven social marketing interventions. Previous research shows that social marketing interventions employing all six benchmark criteria offer greater potential to change behaviors, yet none of the interventions in this review used all of the benchmark criteria. Audience segmentation and exchange were used by only three interventions.
Keywords
systematic review, physical activity, seniors, social marketing, behavior change, interventions
Date
2015
Type
Journal article
Journal
Social Marketing Quarterly
Book
Volume
21
Issue
4
Page Range
214-229
Article Number
ACU Department
Collections
Relation URI
Source URL
Event URL
Open Access Status
License
File Access
Controlled