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Using health risk assessments to target and tailor: An innovative social marketing program in aged care facilities
Jones, Sandra C. Johnson, Kerry M. Phillipson, Lyn Hall, Danika Robinson, Laura Bonney, Andrew D. Telenta, Joanne
Jones, Sandra C.
Johnson, Kerry M.
Phillipson, Lyn
Hall, Danika
Robinson, Laura
Bonney, Andrew D.
Telenta, Joanne
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Abstract
The number of Australians over the age of 65 years is expected to double by 2021. Many older Australians suffer from one or more chronic diseases - including cancer, coronary heart disease, respiratory diseases (AIHW, 2009) resulting in increased morbidity and mortality, lower quality of life and a higher need for health care (Hickey and Stilwell, 1991). There is increasing evidence that the adoption of healthy lifestyles can have significant benefits even into older age (Haveman-Nies et al, 2002). This project utilized a social marketing framework to support aged residents of retirement homes to adopt healthy lifestyle behaviours to improve their health.
Keywords
Date
2012
Type
Conference item
Journal
Book
International social marketing conference (ISM): conference proceedings
Volume
Issue
Page Range
114-117
Article Number
ACU Department
ACU Engagement
Collections
Relation URI
DOI
Event URL
Open Access Status
Open access
License
File Access
Controlled