Alistair Kenneth Walker Marshall


NameAlistair Kenneth Walker Marshall
Job titleLecturer
Research institutePeter Faber Business School
Faculty of Law and Business

Research outputs

Dance party consumer motivations and meanings
Marshall, Al. (2011) Dance party consumer motivations and meanings. Proceedings of BAM 2011: Building and sustaining high performance organisations in a challenging environment. United Kingdom: British Academy of Management. pp. 1 - 16

Conference item

Visual images in advertising to the gay market
Marshall, Al. (2011) Visual images in advertising to the gay market. ANZMAC 2011 Conference Proceedings. Perth, Australia: Australian and New Zealand Marketing Academics Conference. pp. 1 - 10

Conference item

Marketing students perceptions of market research as a career option
Marshall, Al. (2010) Marketing students perceptions of market research as a career option. In P Ballantine and Finsterwalder, J. (Ed.). New Zealand: University of Canterbury. pp. 1 - 9

Conference item

Building effective communications about party drugs
Marshall, Al. (2010) Building effective communications about party drugs. Australia: Australian and New Zealand Academy of Management. pp. 1 - 16

Conference item

An Exploratory Investigation into Dance Party Consumer Meanings
Marshall, Alistair Kenneth W. (2008) An Exploratory Investigation into Dance Party Consumer Meanings. In Professor Marie Wilson (Conference Convener) (Ed.). Auckland, NZ: Australian and New Zealand Academy of Management.

Conference item

Australian female gamers video game preferences
Marshall, Alistair and Foran, Jason. (2008) Australian female gamers video game preferences. In Ri Fletcher and D. Low (Ed.). Sydney, Australia: ANZMAC 2008. pp. 1 - 8

Conference item

Dance Party Consumer Motivations
Marshall, Alistair Kenneth W. (2007) Dance Party Consumer Motivations. Otago University, New Zealand: ANZMAC 2007. pp. 2137 - 2144

Conference item

Dance Party Consumer Motivations & Meaning
Marshall, Alistair Kenneth W.. (2006) Dance Party Consumer Motivations & Meaning. Honolulu, United States: Hawaii International Conference on Business. pp. 2175 - 2203

Conference item

Living with Children: The Subtle Nuances of Everyday Observation - Implications for Market Research
Marshall, Al. (2004) Living with Children: The Subtle Nuances of Everyday Observation - Implications for Market Research. Market and Social Research. 12(1), pp. 33 - 39.

Journal article

Living with children: The subtle nuances of everyday observation - implications for market research
Marshall, Al. (2004) Living with children: The subtle nuances of everyday observation - implications for market research. Market and Social Research. 12(1), pp. 33 - 39.

Journal article

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