Alexander Campbell

Contact categoryResearcher
Job titleSenior Lecturer
Research institutePeter Faber Business School
Faculty of Law and Business

Research outputs

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Input, outcome, and impact : A program-informed model to improve the effectiveness of corporate social marketing
Campbell, Alexander, Deshpande, Sameer, Kumar, Sunil, Rundle-Thiele, Sharyn and West, Tracey. (2023). Input, outcome, and impact : A program-informed model to improve the effectiveness of corporate social marketing. Social Marketing Quarterly. 29(4), pp. 319-349. https://doi.org/10.1177/15245004231209101

Journal article

Social advocacy : A conceptual model to extend post-intervention effectiveness
Campbell, Alexander, Deshpande, Sameer, Rundle-Thiele, Sharyn and West, Tracey. (2023). Social advocacy : A conceptual model to extend post-intervention effectiveness. Journal of Strategic Marketing. pp. 1-14. https://doi.org/10.1080/0965254X.2023.2179653

Journal article

Informed financial decision-making interventions : systematic literature review
Blijlevens, Janneke, Zhong, Angel and Campbell, Alexander. (2022). Informed financial decision-making interventions : systematic literature review. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2022. Perth, Western Australia 05 - 07 Dec 2022 Australia: Australian and New Zealand Marketing Academy. pp. 677-678

Conference paper

New constructivist learning approach trialled
Blijlevens, Janneke and Campbell, Alexander. (2022). New constructivist learning approach trialled. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2022. Perth, Western Australia 05 - 07 Dec 2022 Australia: Australian and New Zealand Marketing Academy. pp. 1-7

Conference paper

Corporate Social Marketing
Campbell, Alexander, Deshpande, Sameer and Rundle-Thiele, Sharyn. (2022). Corporate Social Marketing. In The Routledge Companion To Marketing And Society pp. 192-206 Taylor & Francis Australasia. https://doi.org/10.4324/9781003028079-16

Book chapter

Motivators of indiscriminate and unsafe supplement useamong young Australians
Campbell, Alexander, Carins, Julia, Rundle-Thiele, Sharyn, Deshpande, Sameer and Baker, Bradley. (2021). Motivators of indiscriminate and unsafe supplement useamong young Australians. International Journal of Environmental Research and Public Health. 18(19), p. Article 9974. https://doi.org/10.3390/ijerph18199974

Journal article

Social advocacy : Extending post intervention effectiveness
Campbell, Alexander. (2019). Social advocacy : Extending post intervention effectiveness. ANZMAC Doctoral Colloquium 2019. Wellington, New Zealand 29 Nov - 01 Dec 2019 Australian and New Zealand Marketing Academy. pp. 1-18

Conference paper

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