Alexander Campbell
Contact category | Researcher |
---|---|
Job title | Lecturer |
Research institute | Peter Faber Business School |
Faculty of Law and Business |
Research outputs
Input, outcome, and impact : A program-informed model to improve the effectiveness of corporate social marketing
Campbell, Alexander, Deshpande, Sameer, Kumar, Sunil, Rundle-Thiele, Sharyn and West, Tracey. (2023). Input, outcome, and impact : A program-informed model to improve the effectiveness of corporate social marketing. Social Marketing Quarterly. pp. 1-31. https://doi.org/10.1177/15245004231209101Journal article
Social advocacy : A conceptual model to extend post-intervention effectiveness
Campbell, Alexander, Deshpande, Sameer, Rundle-Thiele, Sharyn and West, Tracey. (2023). Social advocacy : A conceptual model to extend post-intervention effectiveness. Journal of Strategic Marketing. pp. 1-14. https://doi.org/10.1080/0965254X.2023.2179653Journal article
Informed financial decision-making interventions : systematic literature review
Blijlevens, Janneke, Zhong, Angel and Campbell, Alexander. (2022). Informed financial decision-making interventions : systematic literature review. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2022. Perth, Western Australia 05 - 07 Dec 2022 Australia: Australian and New Zealand Marketing Academy. pp. 677-678Conference paper
New constructivist learning approach trialled
Blijlevens, Janneke and Campbell, Alexander. (2022). New constructivist learning approach trialled. Australian and New Zealand Marketing Academy (ANZMAC) Conference 2022. Perth, Western Australia 05 - 07 Dec 2022 Australia: Australian and New Zealand Marketing Academy. pp. 1-7Conference paper
Corporate Social Marketing
Campbell, Alexander, Deshpande, Sameer and Rundle-Thiele, Sharyn. (2022). Corporate Social Marketing. In The Routledge Companion To Marketing And Society pp. 192-206 Taylor & Francis Australasia. https://doi.org/10.4324/9781003028079-16Book chapter
Motivators of indiscriminate and unsafe supplement useamong young Australians
Campbell, Alexander, Carins, Julia, Rundle-Thiele, Sharyn, Deshpande, Sameer and Baker, Bradley. (2021). Motivators of indiscriminate and unsafe supplement useamong young Australians. International Journal of Environmental Research and Public Health. 18(19), p. Article 9974. https://doi.org/10.3390/ijerph18199974Journal article
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