Murooj Yousef

Contact categoryResearcher
Job titleLecturer
Research institutePeter Faber Business School
Faculty of Law and Business
ORCIDhttps://orcid.org/0000-0002-8215-2627

Research outputs

Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements
Yousef, Murooj, Dietrich, Timo and Torrisi, Geraldine. (2021). Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements. Social Marketing Quarterly. 27(3), pp. 195-212. https://doi.org/10.1177/15245004211025068

Journal article

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