Murooj Yousef
| Contact category | Researcher |
|---|---|
| Job title | Lecturer |
| Research institute | Peter Faber Business School |
| Faculty of Law and Business | |
| ORCID | https://orcid.org/0000-0002-8215-2627 |
Research outputs
The effectiveness of digital sexual health interventions for young adults : a systematic literature review (2010-2020)
Sewak, Aarti, Yousef, Murooj, Deshpande, Sameer, Seydel, Tori and Hashemi, Neda. (2023). The effectiveness of digital sexual health interventions for young adults : a systematic literature review (2010-2020). Health Promotion International. 38(1), pp. 1-14. https://doi.org/10.1093/heapro/daac104Journal article
Reducing koala roadkill : a social marketing formative study
Pang, Bo, Zhang, Anran, Seydel, Tori, David, Patricia, Yousef, Murooj and Rundle-Thiele, Sharyn. (2023). Reducing koala roadkill : a social marketing formative study. Wildlife Research. 50(10), pp. 858-868. https://doi.org/10.1071/WR21172Journal article
Actions Speak Louder Than Words : Sentiment and Topic Analysis of COVID-19 Vaccination on Twitter and Vaccine Uptake
Yousef, Murooj, Dietrich, Timo and Rundle-Thiele, Sharyn. (2022). Actions Speak Louder Than Words : Sentiment and Topic Analysis of COVID-19 Vaccination on Twitter and Vaccine Uptake. JMIR Formative Research. 6(9), pp. 1-23. https://doi.org/10.2196/37775Journal article
Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj, Dietrich, Timo, Rundle-Thiele, Sharyn and Alhabash, Saleem. (2022). Emotional appeals effectiveness in enhancing charity digital advertisements. Journal of Philanthropy and Marketing. 27(4), pp. 1-13. https://doi.org/10.1002/nvsm.1763Journal article
Advertising appeals effectiveness : A systematic literature review
Yousef, Murooj, Rundle-Thiele, Sharyn and Dietrich, Timo. (2023). Advertising appeals effectiveness : A systematic literature review. Health Promotion International. 38(4), pp. 1-14. https://doi.org/10.1093/heapro/daab204Journal article
Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements
Yousef, Murooj, Dietrich, Timo and Torrisi, Geraldine. (2021). Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements. Social Marketing Quarterly. 27(3), pp. 195-212. https://doi.org/10.1177/15245004211025068Journal article
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