Murooj Yousef

Contact categoryResearcher
Job titleLecturer
Research institutePeter Faber Business School
Faculty of Law and Business
ORCIDhttps://orcid.org/0000-0002-8215-2627

Research outputs

The effectiveness of digital sexual health interventions for young adults : a systematic literature review (2010-2020)
Sewak, Aarti, Yousef, Murooj, Deshpande, Sameer, Seydel, Tori and Hashemi, Neda. (2023). The effectiveness of digital sexual health interventions for young adults : a systematic literature review (2010-2020). Health Promotion International. 38(1), pp. 1-14. https://doi.org/10.1093/heapro/daac104

Journal article

Reducing koala roadkill : a social marketing formative study
Pang, Bo, Zhang, Anran, Seydel, Tori, David, Patricia, Yousef, Murooj and Rundle-Thiele, Sharyn. (2023). Reducing koala roadkill : a social marketing formative study. Wildlife Research. 50(10), pp. 858-868. https://doi.org/10.1071/WR21172

Journal article

Actions Speak Louder Than Words : Sentiment and Topic Analysis of COVID-19 Vaccination on Twitter and Vaccine Uptake
Yousef, Murooj, Dietrich, Timo and Rundle-Thiele, Sharyn. (2022). Actions Speak Louder Than Words : Sentiment and Topic Analysis of COVID-19 Vaccination on Twitter and Vaccine Uptake. JMIR Formative Research. 6(9), pp. 1-23. https://doi.org/10.2196/37775

Journal article

Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj, Dietrich, Timo, Rundle-Thiele, Sharyn and Alhabash, Saleem. (2022). Emotional appeals effectiveness in enhancing charity digital advertisements. Journal of Philanthropy and Marketing. 27(4), pp. 1-13. https://doi.org/10.1002/nvsm.1763

Journal article

Advertising appeals effectiveness : A systematic literature review
Yousef, Murooj, Rundle-Thiele, Sharyn and Dietrich, Timo. (2023). Advertising appeals effectiveness : A systematic literature review. Health Promotion International. 38(4), pp. 1-14. https://doi.org/10.1093/heapro/daab204

Journal article

Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements
Yousef, Murooj, Dietrich, Timo and Torrisi, Geraldine. (2021). Positive, negative or both? Assessing emotional appeals effectiveness in anti-drink driving advertisements. Social Marketing Quarterly. 27(3), pp. 195-212. https://doi.org/10.1177/15245004211025068

Journal article

Assessing the Effectiveness of Emotional Appeals in Social Advertisements
Yousef, Murooj, Dietrich, Timo and Torrisi, Geraldine. (2018). Assessing the Effectiveness of Emotional Appeals in Social Advertisements. ANZMAC 2018. Adelaide 03 - 05 Dec 2018 Australia: Australian and New Zealand Marketing Academy. pp. 755

Conference paper

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