Murooj Yousef

ORCIDhttps://orcid.org/0000-0002-8215-2627

Research outputs

A critical overview of social marketing in Asia
Pang, Bo, Deshpande, Sameer A., Nguyen, Tuyet-Mai, Kim, Jeawon, Almosa, Yara A., Arif, Amna, Arli, Denni, Bakpayev, Marat, Erdogan, Bayram Zafer, Fujihira, Haruka, Gallage, H. P. Samanthika, Kadir, Mohammad A., Ong Lai Teik, Derek, Satawedin, Patama, Weinreich, Nedra Kline and Yousef, Murooj. (2021). A critical overview of social marketing in Asia. Social Marketing Quarterly. 27(4), pp. 302-323. https://doi.org/10.1177/15245004211053847

Journal article

Social advertising effectiveness in driving action : A study of positive, negative and coactive appeals on social media
Yousef, Murooj, Dietrich, Timo and Rundle-Thiele, Sharyn. (2021). Social advertising effectiveness in driving action : A study of positive, negative and coactive appeals on social media. International Journal of Environmental Research and Public Health. 18(11), p. Article 5954. https://doi.org/10.3390/ijerph18115954

Journal article

Increasing parental leave uptake : A systems social marketing approach
Duffy, Sarah, van Esch, Patrick and Yousef, Murooj. (2020). Increasing parental leave uptake : A systems social marketing approach. Australasian Marketing Journal. 28(2), pp. 110-118. https://doi.org/10.1016/j.ausmj.2020.01.007

Journal article

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