CC BY-NC-ND 4.0Ainsworth, Barbara E.Sallis, James F.2025-10-172025-10-1720222022-03-252095-254610.1016/j.jshs.2021.09.005https://hdl.handle.net/20.500.14802/22883[Extract] In February and March 2022, China will host the Beijing 2022 Olympic and Paralympic Winter Games. The vision for this landmark event promises a “joyful rendezvous upon pure ice and snow uniting the passion of hundreds of millions for winter sports”.1 Themes have been developed to create a positive environmental impact with new development for the northern region of the country and to promote winter sports and improve the health and well-being of the Chinese people. The key messages for the winter games include inspiring youth with the Olympic spirit and encouraging millions to embrace winter sports. Notably, the Chinese government aims to mobilize at least 300 million of its citizens to engage in winter sports as an outcome of hosting the Winter Olympic Games.Journal article2-s2.0-85119182126Published as ‘gold’ (paid) open accessOpen34547481PMC8847916PUB0201088144