CC BY 2.0Pulla, Venkat2025-10-162025-10-1620142021-07-052052-839610.20896/saci.v2i3.93https://hdl.handle.net/20.500.14802/4418This paper discusses Grounded Theory, which is one of the newer methodologies becoming popular with social researchers since its evolution in the late 1960s. The paper discusses the principles and processes of the Grounded Theory and then explores the nature of codes, coding process and the concept of saturation. It then goes on to discuss the pros and cons, arguments for and against the use of Grounded Theory methodology in social research and explores the applicability of this methodology in producing sound theoretical basis for practice. Selected narratives from the author's recent studies are used to explain the processes of Grounded Theory methodology.Grounded Theoryqualitative researchdata analysisinductive researchJournal article2-s2.0-85019669013Published as ‘gold’ (paid) open accessOpen201047863