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Association between young Australian's drinking behaviours and their interactions with alcohol brands on Facebook: Results of an online survey
Jones, Sandra Robinson, Laura Barrie, Lance Francis, Kate Louise Lee, Jeong Kyu
Jones, Sandra
Robinson, Laura
Barrie, Lance
Francis, Kate Louise
Lee, Jeong Kyu
Abstract
Aims To examine the association of alcohol-brand social networking pages and Facebook users' drinking attitudes and behaviours. Methods Cross-sectional, self-report data were obtained from a convenience sample of 283 Australian Facebook users aged 16–24 years via an online survey. Results More than half of the respondents reported using Facebook for more than an hour daily. While only 20% had actively interacted with an alcohol brand on Facebook, we found a significant association between this active interaction and alcohol consumption, and a strong association between engagement with alcohol brands on Facebook and problematic drinking. Conclusions The findings of this study demonstrate the need for further research into the complex interaction between social networking and alcohol consumption, and add support to calls for effective regulation of alcohol marketing on social network platforms.
Keywords
ethanol alcohol drinking marketing
Date
2016
Type
Journal article
Journal
Alcohol and Alcoholism
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ACU Department
ACU Engagement
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Open Access Status
Open access
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Controlled
Notes
© The Author 2015. Medical Council on Alcohol and Oxford University Press. All rights reserved
Article is free to access on publisher website.