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Does contextual factor influence travelers’ towel reuse behavior? Insights from circular economy
Rafiq, Farrukh Adil, Mohd. Sadiq, M.
Rafiq, Farrukh
Adil, Mohd.
Sadiq, M.
Author
Abstract
This study examines the role of environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice on travelers’ towel reuse behavior. Additionally, it tests whether environmental consciousness moderates the effect of environmental knowledge, perceived consumer effectiveness, willingness to sacrifice, and attitude towards towel reuse on actual towel reuse behavior. The proposed research model was tested using Amazon Mechanical Turk data. Using partial least square structural equation modelling, we analyzed the hypotheses. The results demonstrate that environmental knowledge, perceived consumer effectiveness, and willingness to sacrifice have significant influences on travelers’ towel reuse behavior. Additionally, findings about environmental consciousness indicate that high levels of environmental consciousness can help bridge the attitude-behavior gap. To bridge the gap between travelers’ attitude and behavior, managers should develop communication strategies to raise awareness and a sense of responsibility among them.
Keywords
perceived consumer effectiveness, circular economy, towel reuse, willingness to sacrifice, environmental consciousness, environmental knowledge
Date
2022
Type
Journal article
Journal
Book
Volume
14
Issue
10
Page Range
1-16
Article Number
ACU Department
Peter Faber Business School
Faculty of Law and Business
Faculty of Law and Business
Collections
Relation URI
Source URL
Event URL
Open Access Status
Published as ‘gold’ (paid) open access
License
CC BY 4.0
File Access
Open
Notes
© 2022 by the authors. Licensee MDPI, Basel, Switzerland.
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).