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Revealing psychological inertia
Gao, Kun Yang, Ying Sun, Lijun Qu, Xiaobo
Gao, Kun
Yang, Ying
Sun, Lijun
Qu, Xiaobo
Author
Abstract
The inertia effects stemmed from repeated past behavior have been investigated by both psychology and transportation studies because of its bearing on explaining human mobility and forecasting travel demand. However, the existing literature from psychology does not strictly control potential endogeneity due to ignorance of detailed level-of-service (LOS) variables of alternatives and rational preference in the analysis. Quantitative transportation studies are insufficient in providing explicit behavior mechanisms. This paper aims to fill the gaps by empirically examining the effects of irrational psychological inertia in mode shift behavior with controlling potential endogeneity. A specific-designed comparison experiment is conducted to demonstrate the existence of psychological inertia in mode shift behavior. The effects of dominance in LOS variables and rational preference towards a certain transport mode are controlled to eliminate potential endogeneity in the analysis. The results demonstrate that after controlling the above-mentioned endogeneity, both car and metro users show significantly and substantially larger predilections to previously used transport mode in mode shift scenarios without overturning travel contexts than those in new context mode choice scenarios with noticeable changes in travel contexts. The results support that psychological inertia plays a significant role in mode shift behavior after controlling potential endogeneity. Moreover, this study utilizes hybrid choice modeling to quantitatively measure the effect of psychological inertia. The relationships between travelers’ characteristics and strength of psychological inertia are analyzed as well to shed light on heterogeneity in the strength of psychological inertia. The findings provide solid evidence of psychological inertia in mode shift behavior by a novel method and provide an approach to measure the quantitative effects of psychological inertia along with empirical studies.
Keywords
travel behavior, inertia effect, endogeneity, comparison analysis, hybrid choice modeling
Date
2020
Type
Journal article
Journal
Transportation Research Part F : Psychology and Behaviour
Book
Volume
71
Issue
Page Range
272-287
Article Number
ACU Department
School of Behavioural and Health Sciences
Faculty of Health Sciences
Faculty of Health Sciences
Relation URI
Source URL
Event URL
Open Access Status
License
All rights reserved
File Access
Controlled