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Aesthetics and text in the digital age
Van Leeuwen, Theo
Van Leeuwen, Theo
Author
Abstract
This chapter focuses on the aesthetic dimension and briefly reviews the key skills needed to make functional communication work aesthetically and aesthetic communication functional. It argues that the new literacy is intricately connected to digital writing technology, and should take a creative but also critical stance toward it, ensuring an awareness both of its affordances and its constraints. The return of aesthetics was also a return of color, with the dreary colors of public transport and the black of motor cars making place for brighter colors, and magazines, photographs, films, and newspapers one by one abandoning black and white and moving to color. The importance of provenance in aesthetics means that aesthetic literacy is not only a matter of understanding the affordances of different semiotic modes and of recognizing rhetorical figures and parallelisms, but also of recognizing cultural references.
Keywords
Communication Studies, Education, Language, Literature
Date
2017
Type
Book chapter
Journal
Book
Handbook of Writing, Literacies, and Education in Digital Cultures
Volume
Issue
Page Range
285-300
Article Number
ACU Department
Institute for Learning Sciences and Teacher Education (ILSTE)
Faculty of Education and Arts
Faculty of Education and Arts
Relation URI
Event URL
Open Access Status
License
All rights reserved
File Access
Controlled
Notes
© 2018 Taylor & Francis.