Loading...
The impact of museum interpretation tour on visitors' engagement and post-visit conservation intentions and behaviours
Pan, Yi-Ting Yang, Kuay-Keng Wilson, Kimberley Hong, Zuway-R Lin, Huann-shyang
Pan, Yi-Ting
Yang, Kuay-Keng
Wilson, Kimberley
Hong, Zuway-R
Lin, Huann-shyang
Abstract
This study investigated the effect of marine museum interpretation on visitors' learning engagement and post‐visit behaviours. On‐site survey, follow‐up online survey and interview were used for data collection. Structural equation modelling was utilised to analyse the quantitative data. Additional classification of data from the open‐ended questions and interviews provided more detailed insights into the quantitative findings. Overall, this study revealed that a short interpretation tour experience has the potential to create long lasting impacts on visitors' pro‐environmental behaviours. The findings support the practical implication of using interactive interpretation for promoting visitors' pro‐environmental attitudes and behaviours.
Keywords
interpretation tour, marine environment, museums, post-visit behaviours, visitors' engagement experience
Date
2020
Type
Journal article
Journal
International Journal of Tourism Research
Book
Volume
22
Issue
5
Page Range
593-603
Article Number
ACU Department
School of Education
Faculty of Education and Arts
Faculty of Education and Arts
Collections
Relation URI
DOI
Source URL
Event URL
Open Access Status
License
File Access
Controlled