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Children and the Internet : What are 'safe' websites telling our kids about food?
Jones, Sandra C. Fabrianesi, Belinda
Jones, Sandra C.
Fabrianesi, Belinda
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Abstract
Food advertising is a contentious issue in regards to childhood obesity and has increasing importance on the public policy agenda both in Australia and overseas. This study examines the nature and extent of food advertising/promotions on popular children’s websites. Three popular children’s websites were chosen: Total Girl, K-Zone and D-Mag. Each is linked to a top-selling magazine and targets children aged eight to12 years. The websites were monitored daily from 1-28 December 2005, with the increase or decrease of any food product advertisements recorded as well as any competitions, games, puzzles and recipes which promoted certain food products. Food product promotions targeting children via these websites were commonplace, with food products appearing in many website links. Much of this promotion was indirect and subtle, with most products associated with games, competitions or prizes.
Keywords
Date
2007
Type
Conference paper
Journal
Book
Social entrepreneurship, social change and sustainability : Proceedings of the 2007 International Nonprofit and Social Marketing Conference, Brisbane, Australia
Volume
Issue
Page Range
44-49
Article Number
ACU Department
ACU Engagement
Collections
Relation URI
DOI
Source URL
Event URL
Open Access Status
Open access
License
All rights reserved
File Access
Open
Notes
Bronze open access.
© The Author(s) 2007. For information about this conference please refer to the publisher's website or contact the authors.