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Ecotourism related search for information over the internet : a technology acceptance model perspective
Sadiq, M. Adil, Mohd.
Sadiq, M.
Adil, Mohd.
Author
Abstract
The current study aims to understand as to how tourists use internet to search for information related to eco-tourism. Besides the mediating role of perceived usefulness, this study also attempts to determine the behavioural intentions and actual usage of tourists by extending the Technology Acceptance Model. A self-administered questionnaire in English was used to collect the data. The findings revealed that perceived ease of use, perceived usefulness, and electronic information quality significantly influence tourists’ intentions to adopt technology which in turn influences their actual usage. The findings shed useful insights for the website/app developers on how they should provide a user-friendly interface along with credible information to influence tourists’ behaviour.
Keywords
Eco-tourism, technology acceptance model, structural equation modelling, tourism information, technology
Date
2021
Type
Journal article
Journal
Book
Volume
20
Issue
1
Page Range
70-88
Article Number
ACU Department
Peter Faber Business School
Faculty of Law and Business
Faculty of Law and Business
Collections
Relation URI
Event URL
Open Access Status
License
All rights reserved
File Access
Controlled
Notes
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