An examination of the values that motivate socially conscious and frugal consumer behaviours

Journal article


Pepper, Miriam Dorothy, Jackson, Tim and Uzzell, David. (2009) An examination of the values that motivate socially conscious and frugal consumer behaviours. International Journal of Consumer Studies. 33(2), pp. 126 - 136. https://doi.org/10.1111/j.1470-6431.2009.00753.x
AuthorsPepper, Miriam Dorothy, Jackson, Tim and Uzzell, David
Abstract

This article extends social psychological research on the motivations for sustainable consumption from the predominant domain of ecologically conscious consumer behaviour to socially conscious and frugal consumer behaviours. A UK-based survey study examines relationships between socially conscious and frugal consumer behaviours and Schwartz's value types, personal and socio-political materialism, and demographics among the general public. Socially conscious consumer behaviour, like its ecological counterpart, appears to be an expression of pro-social values. In contrast, frugal consumer behaviour relates primarily to low personal materialism and income constraints. As such, it does not yet represent a fully developed moral challenge to consumerism.

Year2009
JournalInternational Journal of Consumer Studies
Journal citation33 (2), pp. 126 - 136
PublisherWiley-Blackwell Publishing Ltd.
ISSN1470-6423
Digital Object Identifier (DOI)https://doi.org/10.1111/j.1470-6431.2009.00753.x
Page range126 - 136
Research GroupNCLS Research
Place of publicationUnited Kingdom
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These values are for the period from 19th October 2020, when this repository was created.

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