Feedback sensitivity as a mediator of the relationship between attachment anxiety and problematic facebook use

Past research has revealed positive associations between attachment anxiety and problematic social networking site (SNS) use and between attachment anxiety and sensitivity to feedback on an SNS. The aim of this study was to examine whether feedback sensitivity could account for the association between attachment anxiety and problematic SNS use. Two hundred eighty-three adults completed an online survey containing measures of adult attachment style in close relationships, sensitivity to feedback on Facebook, problematic Facebook use, and various control variables (Big Five personality traits, self-esteem, and demographics). A mediation analysis revealed the predicted indirect effect of attachment anxiety on problematic Facebook use through feedback sensitivity. Higher levels of attachment anxiety predicted greater sensitivity to feedback on Facebook, which in turn predicted higher levels of problematic Facebook use. Full mediation was observed with the control variables (attachment avoidance, extraversion, agreeableness, conscientiousness, neuroticism, openness to experience, self-esteem, age, and gender) in the model, and partial mediation was observed without the control variables. These findings replicate past research on attachment anxiety and extend our understanding by establishing a positive association between sensitivity to comments and likes on Feedback and problematic Facebook use.