The ‘sober eye’ : Examining attitudes towards non-drinkers in Australia

Journal article


Cheers, Christopher, Callinan, Sarah and Pennay, Amy. (2020). The ‘sober eye’ : Examining attitudes towards non-drinkers in Australia. Psychology and Health. 36(4), pp. 385-404. https://doi.org/10.1080/08870446.2020.1792905
AuthorsCheers, Christopher, Callinan, Sarah and Pennay, Amy
Abstract

Background
The proportion of Australians who choose not to drink alcohol has increased in recent years; yet, non-drinkers report experiences of stigma and judgement from peers for this choice. This study aimed to explore the attitudes that exist towards non-drinkers and examine what drives this stigma.

Method
Thematic analysis of four focus groups was undertaken, comprising 37 drinking and non-drinking Australian adults.

Results
Three themes were identified that elucidate the stigma, with non-drinkers being perceived as a: (1) threat to fun, a judgemental ‘sober eye’ disrupting the desired hedonistic environment created by alcohol, (2) threat to connection, described as difficult to initiate and maintain a social connection with and (3) threat to self, with the presence of a non-drinker described by drinkers as encouraging an unwanted reflection on the problematic aspects of their own drinking. Participant responses also suggested that the gender of the non-drinker influenced these perceptions.

Conclusion
Through the lens of Integrated Threat Theory, this study proposes that the stigma experienced by non-drinkers may be understood as a response to threats non-drinkers are perceived to pose to drinkers’ group values (e.g. hedonism) and self-esteem. This study offers new direction for health promotion efforts to challenge negative perceptions of non-drinkers.

Keywordsnon-drinkers; alcohol; threat; stigma
Year2020
JournalPsychology and Health
Journal citation36 (4), pp. 385-404
PublisherRoutledge
ISSN0887-0446
Digital Object Identifier (DOI)https://doi.org/10.1080/08870446.2020.1792905
Scopus EID2-s2.0-85088138739
Research or scholarlyResearch
Page range385-404
Publisher's version
License
All rights reserved
File Access Level
Controlled
Output statusPublished
Publication dates
Online14 Jul 2020
Publication process dates
Accepted01 Jul 2020
Deposited19 Aug 2021
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