The fashion designer’s evolving role in the apparel value chain : Perspectives from Sri Lankan designers
Journal article
Gopura, Sumith, Payne, Alice and Buys, Laurie. (2019). The fashion designer’s evolving role in the apparel value chain : Perspectives from Sri Lankan designers. Fashion Practice. 11(2), pp. 175-196. https://doi.org/10.1080/17569370.2019.1607224
Authors | Gopura, Sumith, Payne, Alice and Buys, Laurie |
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Abstract | In the South Asian Region, the Sri Lankan apparel industry is transitioning from apparel assembly to providing higher value-added product and services. Fashion designers are key actors in this transition. The purpose of this article is to examine the evolving role of the fashion designer in the Sri Lankan apparel industry. The study adopts a qualitative approach through semi-structured interviews conducted with twenty-eight fashion and product development professionals in the Sri Lankan apparel industry. Based on an inductive thematic analysis, the study finds that the Sri Lankan designers take a multidisciplinary approach to their design practice, integrating the key functions of fashion design, product development and manufacturing capabilities, in alignment with the functional and strategic ambitions of the apparel companies. Their approach to design through technical skills extends the conceptual approach of brand designers in fashion design practice. However, the fashion knowledge of Sri Lankan designers varies significantly depending on their familiarity with Western brands and retailers as well as Western consumer culture and lifestyle. |
Keywords | apparel industry; industrial upgrading; Sri Lanka; fashion designer; fashion design practice |
Year | 2019 |
Journal | Fashion Practice |
Journal citation | 11 (2), pp. 175-196 |
Publisher | Routledge |
ISSN | 1756-9370 |
Digital Object Identifier (DOI) | https://doi.org/10.1080/17569370.2019.1607224 |
Scopus EID | 2-s2.0-85067830126 |
Open access | Published as green open access |
Page range | 175-196 |
Author's accepted manuscript | License File Access Level Open |
Publisher's version | License All rights reserved File Access Level Controlled |
Output status | Published |
Publication dates | |
Online | 20 Jun 2019 |
Publication process dates | |
Deposited | 06 Oct 2023 |
https://acuresearchbank.acu.edu.au/item/8zv38/the-fashion-designer-s-evolving-role-in-the-apparel-value-chain-perspectives-from-sri-lankan-designers
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Author's accepted manuscript
AM_Gopura_2019_The_fashion_designers_evolving_role_in.pdf | |
License: CC BY-NC-ND 4.0 | |
File access level: Open |
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Publisher's version
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